Other teams may need to follow suit as 40-yard dash times at pro days this year have been hard to believe. Over at Pride of Detroit last month, Alabama receiver Jaylen Waddle’s speed on GPS - which was called the fastest in the country by NFL Network’s Daniel Jeremiah - was highlighted as a reason he could go to the Lions later this month.

It’s also a concept that Brad Holmes, a longtime member of the Rams’ front office who is now the general manager of the Detroit Lions, is expected to bring with him to his new job. “If you’re looking for a Cooper Kupp, a guy who can do the stuff over the middle, can be a great route runner and get separation with quickness,” Jordan said, “if that’s what you need in a given year, you wouldn’t weight that 40 time as heavily and you might have guys like that (on your board) ahead of guys with faster times.” They can see how his play speed matches up against his opponents and how well he can move at the opening of a play, versus when it breaks down and he has to freestyle. By doing this, they are not watching how fast a player runs in a straight line - they are projecting how fast he gets into position on a field, in a variety of live-action scenarios.

In mentioning 2020 draftees like Jordan Fuller, who may have fallen to the sixth round in part because of a 40-yard dash that was north of a 4.6, Snead and Jordan and company prefer the use of GPS technology used during live game action.Įver since colleges began providing teams with GPS data for players, the Rams have been among the NFL teams to use and apply the data to what they see on film. Does (the 40) really and truly matter? No.” “That’s where you use tape, GPS, all the information and data you have on him. Jordan, the Rams’ director of draft management. “Does it matter whether (a receiver) runs a 4.48 or a 4.56? No,” said J.W. Jordan, who says that the most popular measurement among fans and media - the 40-yard dash - does not “truly matter.” That included Rams’ director of draft management J.W. On Monday, Rodrigue posted an article in which other members of the Rams front office also chimed in about how LA is approaching the draft in its own unique way. In talking with The Athletic’s Jourdan Rodrigue recently, Los Angeles Rams general manager Les Snead provided some information on how the organization has been approaching the draft recently given the unusual circumstances since 2020.

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